Primer

User interface design for an AI data intelligence startup providing best in class machine intelligence solutions.

design-work

Roles

User Interface Design

As part of the team working with Primer, I led the user interface design for the internal sentiment anaylsis web application created for Walmart's social media team.

About

AI • ML

Halo is a sentiment analysis app used to segment audiences and their sentiments, engagements based on custom ML algorithims and models.

design-work
design-work
design-work

High fidelity

In going from wireframes to high fidelity, I started off with an existing design system and component library. This made working through iterations and testing very esay to do.

A huge part of the project involved data visualization of different data types and sets. In collaboration with a data engineer, we tested different data visualization graphic styles, being careful to also take into account accessibility concerns while staying true to the design system.

design-work
design-work
design-work
design-work

Challenges

Working with a tight deadline and changing scope meant having to constantly juggle stakeholder expectations at separate levels of significance.